Establishing a Graphic Vocabulary
Brief Summary
The project consists of developing a suitable visual language for a fictional awards event that centres around specific achievements in design. The design direction is inspired by a well-suitable persona and sponsor to anchor the event campaign, with the necessary collateral for a wide range of outdoor, online and operational platforms.
Deliverables
01 Process Work
02 Landscape Billboard
03 Event Programme Booklet
04 Vertical Narrative
a. Event name
b. Event Persona
c. Graphic Assets
d. Style Guide
